Most dealers don't lose margin by accident - they lose it because there's no time to upsell. The Karbon System is designed for exactly that: a structured offer your sales team can make in under two minutes and is then applied during pre-delivery prep you're already doing.
The Karbon System is a dealer revenue program built around the Karbon Ag Series — a professional-grade, 5-year surface protection coating engineered specifically for agricultural machinery.
It works simply: when a customer purchases a new machine, the coating is offered and applied at point of sale. The customer protects their investment from day one. The dealer captures additional margin on every transaction.
No cold selling. No complex installation. No disruption to your existing sales process.
Karbon Ag Series arrives ready to apply. No specialist equipment required beyond what most workshops already have on hand.
Your sales team presents the coating as part of the machine delivery. The customer is already committed, already in a buying mindset, and already invested in protecting their new equipment. The hard work is done.
Application takes a matter of hours. The customer drives away with a machine protected by a 5-year warranty-backed coating. Your business retains the margin.
For Example:
On a $250,000 machine, your dealership earns around $30,000 in gross profit - a solid return, until a negotiated deal shaves two or three points off the top.
A single Karbon application changes that picture. At $6,000 for this machine with a product and labour cost of $1,200, you're adding $4,800 in pure gross profit to a transaction that's already closed. No negotiation. No discounting. The customer is already bought in - they're protecting a $250,000 investment.
Your machine sale earns 12% margin. The Karbon upsell earns 80%. Same customer. Same transaction. The two-hour application accounts for nearly 14% of the total profit on a $250,000 sale.
Across 25 machines a year, that's $120,000 in additional gross profit - equivalent to adding four full machine sales worth of margin, without the machines, the floor traffic, or the sales cycle.
It also gives your sales team a powerful tool at the negotiating table. When a customer asks for a $6,000 discount, your salesperson can hold the price and offer the coating instead - a product valued at $6,000 retail for this specific machine, at a cost to your business of just $1,200. The customer walks away feeling like they won. Your dealership keeps $4,800 it would have otherwise given away.
Not all coatings perform in agricultural conditions. Fertilisers, chemical sprays, UV exposure, mud, and constant abrasion will degrade a standard coating fast.
Karbon Ag Series is formulated with carbon nanotube technology - delivering 3 to 7 times greater durability and contamination resistance than conventional ceramic coatings. It's built for the environments your customers actually operate in.
5-year warranty.
Carbon nanotube technology.
Engineered for agricultural conditions.
We're currently partnering with a select group of dealers and distributors across Australia. If you want to understand the numbers and how the Karbon System fits your business, get in touch.
Common questions about our coatings, technology and industry applications.
No. If your workshop team can prepare machines for delivery, they can apply Karbon Ag Series. We provide full application guidance as part of your dealer setup.
We'll discuss your volume expectations during our initial conversation and structure your first order accordingly. We're not here to push unnecessary stock on you.
Application time depends on machine size and surface area. For most standard agricultural equipment, it integrates comfortably into your existing pre-delivery preparation process.
Yes. Karbon Ag Series can be applied to used machinery as part of a preparation or trade-in refurbishment process, subject to surface condition.
The warranty covers the performance of the coating under normal operating conditions when professionally applied by a Karbon-authorised partner. Full warranty terms are provided during dealer onboarding.
